Wednesday, May 2, 2012

Alfa-Romeo gets 4C trademarked in the U.S.


Alfa Romeos were meant to be on sale here after summer, but we all know that's not happening. Nevertheless, lentamente, Alfa Romeo's return to the U.S. progresses. According to a story in Automotive News, Fiat was earlier this month granted the U.S. trademark for "Alfa Romeo 4C" for the car and ancillaries. We can at least take that as certain; Fiat CEO Sergio Marchionne's statement that the 4C will go on sale at the end of 2013 we'll take with a bit more caution.

Maserati is organizing production of the 4C in Italy, and the €45,000 ($59,310 U.S.) coupe is projected to go on sale in Europe early next year. Only 2,500 will be made per annum, and here they'll give Alfa a much needed halo car to entice less spendy buyers into showrooms and into giving other Alfa models – and the brand itself – a chance.

We know the 4C will eventually be joined by the Dodge-Dart based Giulia sedan and a crossover or two. As for when, well, you can circle late 2013 on your calendar. In pencil.


























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