Sunday, April 1, 2012

Chrysler preparing two Chinese-influenced concepts for Beijing


Chrysler has announced that in honor of the brand's return to the Chinese market, it's bringing two design concept to the Beijing Motor Show later this month. The first is a sharp-looking 300C with an all-black exterior, a set of very large wheels and a two-toned interior with light-colored leather seating surfaces. The seatbacks are embossed with some sort of symbol, what looks to be gusts of wind. Chrysler says this special 300C was "created specifically with Chinese elements in mind," but we'll have to wait a couple weeks to find out exactly what that means.

The 300C, however, is a wallflower compared to this Jeep Wrangler design concept that unabashedly wears its Chinese pride like a flag draped around its shoulders. Said to be inspired by the Year of the Dragon, the black Wrangler features dragon decals on its sheetmetal, some small and some very large, as well as a very ornate image of a dragon on the underside of the hood. The all-black exterior is set of with gold accents on the black wheels, as well as gold trim around the headlights and trademark seven-slat grille. Lastly, the lighting has been upgraded with a set of high-tech LEDs set within the Wrangler's traditional round headlamps. It may be strange to see all that Chinese iconography on something so American as a Jeep Wrangler, but it's no more stranger than an American flag-wearing edition of the Italian Fiat 500.



Chrysler Group Set to Premiere Two Design Concepts at the 2012 Beijing International Automotive Exhibition

April 6, 2012 , Auburn Hills, Mich. - Chrysler brand announces its return to the China market at the 2012 Beijing International Automotive Exhibition on April 23, 2012. To commemorate this important occasion, Chrysler will unveil a Chrysler 300C design concept created specifically with Chinese elements in mind.

Also tailored for the China market, a Jeep® Wrangler design concept – inspired by the Year of the Dragon – will showcase the opportunity for special editions that might be available for Chinese customers in the near future.









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